Brand Identity & Illustration
The Ragazzi identity is built around an original rubber-hose style mascot a cheeky, loveable character that embodies the brand's warmth and personality. Every logo lockup, badge, and brand mark was drawn to feel handcrafted and full of energy, balancing retro nostalgia with a fresh, modern confidence.
Print & Menu Design
The menu system carries the brand's checkered pattern, retro typography, and mascot iconography into every physical touchpoint from the printed menu to the in-hand clipboard experience.
Brand in the Real World
The identity was extended across all physical brand touchpoints: signage, food wrapping, staff uniforms, and packaging ensuring Ragazzi shows up consistently from the moment a customer sees the shopfront to the moment they unwrap their panini.
Website & E-Commerce
The Ragazzi website extends the brand into digital, retro typography, warm photography, and the brand's checkered detail system creating a cohesive online experience that sells both food and merchandise.
Social Media
The social presence was designed as a living extension of the brand product posts, promotional stories, and playful content series like "Italian Word of the Day" bringing personality and consistency to every piece of content.