Apparel & Brand Identity

Brand identity and apparel design for a Melbourne-based sneaker and streetwear retailer. Work spans original character illustration, logo development across multiple brand expressions, garment graphics for multiple drops, event collateral, and staff uniforms. Designs were produced across screen print, embroidery, and puff print applications, and worn and shared organically by customers and influencers across Instagram.

Brand Mascot

Original character illustration developed across three colour ways for screen print application.

Hero Garment

Pizza character illustration applied to hoodie. Design produced for the brand's flagship drop.

Logo Suite

Six brand lockups developed across script, serif, display, and condensed styles to suit different garment and application types.

Real World

Designs worn and shared organically by customers and influencers across Instagram.

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